Website Analysis and Elements work

Questions: Discuss about the Website Analysis relate theory and why elements work well or not Include these sections. 1.Shortcuts Page Structure and Site Design - Breadcrumb navigation, Search, Scan columns.? 2. Where am I? Navigation and Wayfinding Orientation, Route decisions, Mental mapping, Closure.? 3. Page headers Page footers.? 4. Typesetting.? 5. Graphics Colour Answers: Introduction: The aim of the study is to present written and oral communication skills in multimedia. The study is based on the critical analysis of an Organizational Website. Singapore Airlines has been selected as the case study for this study. Singapore Airlines has been selected because it is a very popular website and is used frequently by many customers for purchasing their air tickets. Moreover, since it is an e-commerce website, designing the website accurately so as to make it user friendly is also important. In order to evaluate the website critically, a detailed analysis of the design of the website along with the icons and the color combination used in designing the website will be done. It is based on the analysis, certain recommendations will be made to improve the design of the website to certain extent. Discussion: Overview of the website: The Home Page of the Singapore Airline website directs the visitors of making or managing their flight booking. The options are easily visible and clear and are very user friendly. After filling the requisite areas, the page directs to the payment options, from where the customers can select the desired option and can purchase the flight ticket. The website is also clustered with the information about the organization and is helpful for gaining any kind of details about the organization. The website is specifically arranged with key words that open up to the requisite pages (Singaporeair.com 2017). Fig: Home Page of Singapore Airlines (Source: Singaporeair.com 2017) 1. Shortcuts: Structure of a website affects the success of an organization. It has been known that although not evident, the color and the typography used to design a website holds great importance. It depends of the color and the structure that how well the website can be read by the visitors. An important quote by Steve Jobs can be cited here, Design is not just what it looks like and feels like. Design is how it works. Keeping this perspective into consideration, it can be said that the icons are much visible and are user friendly (Webstyleguide.com 2017). Blue and white colors have been used for designing the website. The selected color soothing to ones eyes that it is effective to draw the attention of the visitors (Singaporeair.com 2017). 2. Where am I: Page structures should be designed in a way that it reflects creativity as well as meet the expectations of the users. A harmonious confluence of the visual design along with the content characterizes the best performance (Webstyleguide.com 2017). The website of Singapore Airlines has been very nicely designed along with navigation options that can be easily used by the users to redirect to the desired page. The website follows a kind of editorial style where the topics of each page are given and by clicking on the particular topic, the page is redirected to the requisite page (Singaporeair.com 2017). This editorial patter helps for easy navigation of the page. Fig: Website redirecting to different options (Source: Singaporeair.com 2017) 3. Page headers and Page footers: The page header is meant to state the topic or the service that are available in that particular web page (Webstyleguide.com 2017). As stated by Paul Rand, Simplicity is not the goal. It is the by-product of a good idea and modest expectations. The web page should be designed with great clarity with adequate information that would create trustworthiness on the particular organization. The page header of the website of Singapore Airlines remains in an auto scrolling mode where information and the history of the Airline keep on scrolling (Singaporeair.com 2017). On the other hand, the footer is about certain legal declaration. 4. Typesetting: Typesetting is the presentation of information by using letters and alphabets. Any kind of information that is presented by the means of words and letters are considered as the type setting used in the particular website. This type of representation is helpful for the users because when key words are given, there do not remain any kind of dilemma that would have otherwise caused if there were any info graphics or icons used to demonstrate a particular topic or sub-topic (Webstyleguide.com 2017). In addition to this, there remains another useful means of designing the web page, is by representing information by using both letters and graphics. It acts both as a verbal and visual communication. In this respect, it can be mentioned that the webpage is designed in a way that the web site can be easily operated from the mobile phone as well (Singaporeair.com 2017). As commented by Robert Bringhurt that Typography exists to honor content. There is no such representation of typography in th e website of Singapore Airlines but the information is easily accessible. Fig: Use of typesetting in the website (Source: Singaporeair.com 2017) 5. Graphics and Color: Graphics and designs engage the users and help to create an optimal balance between the visual sensation and information. This makes interaction with the visitors more enjoyable (Webstyleguide.com 2017). In this respect, it can be said that dense information and texts are hard to read for low resolution screens. It has to be mentioned here that Singapore Airlines websites does not show the use of much graphics and icons but the pages are denoted by the means of key words and not graphics or images, although, the page has been designed fairly to reduce the complexity of using the page (Singaporeair.com 2017). Conclusion: With the detailed analysis, it can be said that the website of Singapore Airlines has been designed very effectively keeping it user friendly. Flight booking and ticket purchasing can be easily done along with making online payments. In addition to this, it has to be said that the web page is designed that it can be operated from computer as well as mobile phones. The typesetting and the graphics are designed for easy using purpose. If the web site is compared with other Airlines, it can be said that the website is equally well designed. There is no need for some huge changes in the design of the website or the web page of the Airline. From the analysis, it has been observed that the web site use more key words and less icons and images. Therefore, it can be said that certain betterment can be made in terms of designing the web pages by including graphics and typo graphics. Users are now much aware of the various signs and symbols and thus, if these are incorporated in designing the web site, it can be better represented among its users and visitors. References: Singaporeair.com 2017, Singapore Airlines Available at: https://www.singaporeair.com/ [Accessed on 16-1-2017] Webstyleguide.com 2017 Editorial Style Available at: https://www.webstyleguide.com/wsg3/9-editorial-style/index.html [Accessed on 16-1-2017] Webstyleguide.com 2017 Multimedia Available at: https://www.webstyleguide.com/wsg3/12-multimedia/index.html [Accessed on 16-1-2017] Webstyleguide.com 2017 Page Design Available at: https://www.webstyleguide.com/wsg3/7-page-design/index.html [Accessed on 16-1-2017] Webstyleguide.com 2017 Page Structure Available at: https://www.webstyleguide.com/wsg3/6-page-structure/index.html [Accessed on 16-1-2017] Webstyleguide.com 2017 Typography Available at: https://www.webstyleguide.com/wsg3/8-typography/index.html [Accessed on 16-1-2017] Webstyleguide.com 2017, Site Structure. Available at: https://www.webstyleguide.com/wsg3/5-site-structure/index.html [Accessed on 16-1-2017]